This site is under construction! This is my brand new portfolio, so please bear with me while I fill it out! For questions about my work, please reach out to me using the contact information on my resume!
Local SEO
Small businesses don’t always have the budget to compete with big ad campaigns. That’s where my expertise with local SEO comes in. I’ve overseen the organic health of over 100 brands — and I helped every single one of them get to the top of SERPs in their area.
Content Marketing
Strategic content can make a brand sing. In a content-saturated market, it’s important to spend time and resources on what matters. With my SEO background, I help teams identify and implement content that converts, driving measurable results that fuel long-term growth.
Digital PR
Putting yourself out there doesn’t have to be daunting. I’ve helped small businesses get mentions and backlinks in major publications like Architectural Digest and The Spruce, boosting their credibility and visibility. With the right strategy, even the smallest brands can make a big impact.
Helping Business Rise To The Top
SEO is the intersection of all things creative and scientific. It takes research and statistics paired with innovation and ingenuity to make an organic campaign soar. Every strategy I create is data-driven, ensuring each decision is backed by solid metrics. But it’s the creative execution that turns those insights into real results, helping businesses stand out in competitive markets. My goal is always to blend both art and science to drive sustainable growth and keep pushing the boundaries of what’s possible in SEO.
Making Brand Awareness Count
There’s a direct correlation between brand awareness and traffic to a website. One of the most effective ways to enhance brand awareness has always been through backlinks, but the traditional approach of simply accumulating as many backlinks as possible is no longer effective. Backlinks aren’t dead—rather, the important ones are exclusive and strategically sourced. In today’s digital landscape, it’s crucial to focus on quality over quantity. Learn how I increased my client’s domain authority and organic traffic with only 4 carefully selected backlinks from reputable publications like Delish and House Beautiful. By targeting authoritative sites that resonate with their audience, we not only improved their SEO metrics but also strengthened their brand credibility, demonstrating that impactful digital PR can drive significant results.
Sharing My Knowledge
In November 2024, I spoke at the BrightonSEO Conference in San Diego. In my presentation, “Putting The Searcher First With Advanced Google Search Console Analytics,” I demonstrated how regex formulas and data within Google Search Console can be leveraged to craft actionable content strategies tailored for both local and enterprise SEO. By focusing on searcher intent and harnessing advanced data analysis, I showed how to refine content to drive both engagement and results, ensuring SEO strategies are truly searcher-centric.
Attendees walked away with a deeper understanding of how to apply regex filters to extract meaningful insights, enabling them to optimize content based on user behavior trends. This session provided practical takeaways to enhance the audience’s approach to content strategy, helping them and their clients not just rank, but resonate with their audiences.
Katie Stone SEO 